Alessandra Ferri: Following Conviction, Not Convention

I recently attended a talk at the Royal Opera House given by the magnificent dancer, Alessandra Ferri. She has been in London rehearsing for the Wayne McGregor ballet, Woolf Works, an imaginative and inspiring response to the legacy of Virginia Woolf (Royal Opera House, 21 January to 14 February).

Ferri dances with fluidity, intensity, personality. Her body is strong and supple; her mind alert and acute. Her long dark locks flow freely down her back. She is composed, quietly spoken, modest. And she talks with complete clarity and conviction.

‘I was an introverted child who lived more in my imagination. At 10 I knew that the inner world is bigger than the outside world.’

Born in Milan in 1963, Ferri had no family connection with ballet, but she instinctively understood it was her calling. At 15 years of age she left Italy for the Royal Ballet School, and by 19 she was a Principal in the Royal Ballet.

‘I learned to dance, not as a ballerina, but as flesh and bone. When I dance I am not aware of the limitations of my body. I dance outside my body. I dance in space.’

Within two years of her promotion, Ferri was recruited by Mikhael Baryshnikov to American Ballet Theater in New York. Though much loved in London, she saw an opportunity to learn and grow.

‘Jerome Robins [the choreographer] taught me to play my body like music; not just as an exhibition of beauty, but as research of an inner life; not as a ballerina, but as a woman.’

In 2007, aged 44 and after 22 years with American Ballet Theater, Ferri determined that she wanted to spend more time with her two children. And so she retired, at the top of her game. Then, six years later, she changed her mind. Ferri came back to ballet. And she committed herself to the extraordinary regime of training and self-discipline that the decision entailed.

‘I didn’t miss being onstage or the applause. I missed feeling alive. I didn’t want to think. I just wanted to be there.’

Consistently throughout her life Ferri has followed conviction, not convention. She has demonstrated a rare self-knowledge and freedom of thought. Next summer she returns to the Metropolitan Opera House in New York to perform as Juliet in Romeo and Juliet. It’s a role she first danced in 1984 when she was 21. She’ll be 53.

‘It happened so fast I didn’t have time to doubt. I asked myself ‘What are you afraid of? Your own memory?’’

Alessandra Ferri teaches us not to set too much store by custom, practice or tradition. We are too often constrained by what others have done, what others might think, what others expect. She is an advert for spontaneity, instinct and intuition. What do I want? What do I think? What do I expect of myself? She decides for now, for the moment. And leaves the rest to fate.

‘If you say of anything that it’s just for now – then you never know, it might end up being for ever.’

We have all been gifted with instinct and intuition; with infinite imagination and internal lives. Do we set aside enough time to think and reflect, to fancy and dream? Or are our decisions determined by the job and the boss; by precedent and convention; by the irresistible force of inertia? Do we listen to the ‘still small voice’? Or are we endlessly calculating the smart choice, the sensible option? Are we supporting actors in someone else’s drama or are we stars in our own?

That’s it for 2016. We all deserve a break. 
Happy Christmas. 
The next piece will be published on Friday 6 January 2017. I’ll see you on the other side.

No. 111

Leadership: Are You a Gardener or a Mechanic?

Edward Watson and Mariela Nunez in Infra by Wayne McGregor

I recently attended a talk given by the British choreographer, Wayne McGregor, and the Finnish composer and conductor, Esa-Pekka Salonen. They’re currently working together on McGregor’s new ballet, Obsidian Tear (Royal Opera House, 28 May- 11 June).

McGregor’s style is angular and sharp; sinuous and curved; fast and physical. Though he has a clear personal vision of what he wants to achieve, he is also a collaborator. He partners variously with musicians, artists and writers; economists, anthropologists and neuroscientists; with anyone in fact that inspires his curiosity. He is also a theorist for whom dance is ‘physical thinking.’ He is as elegant and precise with words as he is with choreography.

‘I’m really passionate about creativity... I believe it can be taught and shared. And I think you can find things out about your own personal physical signature, your own cognitive habits, and use that as a point of departure to misbehave beautifully.’

Wayne McGregor, TEDGlobal 2012

McGregor suggests that ‘choreography is 80% psychology and 20% artistry.’ He likes to operate with and against the tensions that naturally exist between different dancers; to ‘notice and subvert hierarchy.’

‘It is as much about watching and noticing as it is about giving.’

Salonen seems of a similar mentality. In describing his approach to composition he says, ‘I’m more a gardener than a mechanic.’ He doesn’t simply arrange notes on a stave. A piece takes time and reflection. It is worked and reworked, accommodating new meditations and moods along the way.

I was quite struck by the picture of contemporary creative craft that McGregor and Salonen were painting. I liked the impression they gave of psychologically astute creative collaboration and sharing. And the notion of the leader as gardener rather than mechanic is a compelling one.

I think that many businesses today are run by Mechanic Leaders. They treat talent as an anonymous function, an asset, a cost; a resource to be maximised, an investment to be realised, a headcount to be reduced. They see companies as hierarchies, matrixes and ‘org’ charts; as circuit diagrams that are clean, logical and fixed; as ‘international business machines.’

Perhaps because of this perspective Mechanic Leaders have a strong sense of their own power and control, a sense of self worth that justifies to them their handsome remuneration packages.

In the classical music world Esa-Pekka Salonen has spoken out against the tradition of the egotistical, rock star conductor:

‘I hated the image of the omnipotent, God-like fucker who flies his private jet around the world and dates supermodels and so on.’

Esa-Pekka Salonen, FT, 5 December 2014

I’m sure we all recognise this personality type in the business community too.

For the Gardener Leader the talent within an organisation represents infinite potential and limitless possibility. It needs nurturing, encouragement, care and attention. The Gardener Leader is observant of strengths and weaknesses; sensitive to tensions and relationships; eager to experiment and explore. For them leadership is a dialogue rather than a monologue; a partnership rather than an act of authority. Consequently they are less autocratic and arrogant. For the Gardener Leader companies are organic cultures: interdependent, endlessly evolving communities.

Surely in the digital age we need our leaders to be more gardeners than mechanics. Surely we need leaders who can plant and nurture; tend and grow. Modern leadership is not about power; it’s about empowerment. It’s not about controlling; it’s about cultivating.

Surely the Head Gardener reaps the best harvest.

No. 81

NOTES FROM THE HINTERLAND 5

‘Words Without Thoughts Never To Heaven Go’

Bernardo: ‘Who’s there?’
Francisco: ‘Nay, answer me: stand and unfold yourself.’
Hamlet, I i.

Some have argued that the opening lines of Hamlet are entirely appropriate: this night-time exchange between two guards on the walls of the castle at Elsinore immediately establishes a sense of doubt about identity, a theme that sustains us through the play.

In a bold break with tradition, the director of the Hamlet currently being staged at The Barbican in London chose instead to start her production with the famous ‘To be or not to be’ soliloquy. Too bold for some, and it was announced last week that the experiment would be discontinued.

Should one side with the purists and demand respect for genius and tradition? Or should one applaud brave endeavour, even when it doesn’t succeed?

I found that, the longer I was in business, the more I had to guard against instinctive conservatism. ‘We’ve tried that before. It didn’t work.’ Age and experience can at once enhance one’s judgement and diminish one’s appetite for change.

I saw the Barbican Hamlet in preview. Benedict Cumberbatch has a strong, charismatic take on the troubled Prince; the sets are magnificent; and the production has many good ideas.

When you revisit great works, different scenes leap out at you. This time I was struck by the passage in which Hamlet’s uncle, the villainous Claudius, who has murdered Hamlet’s father and married his widow, tries to pray for forgiveness. At length Claudius concedes that, since he is still in possession of ‘my crown, mine own ambition and my queen,’ he cannot hope for absolution. His prayers are empty without genuine remorse.

‘My words fly up, my thoughts remain below:
Words without thoughts never to heaven go.’
Hamlet III, iii

Creative businesses are sadly cursed by hollow words and empty promises. We all too publicly worship at the altar of creativity without properly demonstrating our faith in day-to-day behaviour. Talk is cheap. And our belief is sorely tested when the god Mammon steps into the meeting room. Perhaps we should, like Claudius, appreciate that ‘words without thoughts never to heaven go.’

Scepticism Is Healthy for Business Too

Trouble in Paradise is a sophisticated screwball comedy from 1932, directed by Ernst Lubitsch. A romance between two upmarket con artists is tested when one of them falls for a society heiress, their next intended victim.

The film is fast paced, knowing and wry. And so beautifully written. The society heiress, Madame Colet, rejects a suitor’s advances thus:

‘You see, Francois, marriage is a beautiful mistake which two people make together. But with you, Francois, it would be a mistake.’

It’s reassuring to discover that scepticism about advertising and business was alive and well in the ‘30s. Madame Colet has inherited a perfume business and her brand is advertised thus:

‘Remember, it doesn’t matter what you say. It doesn’t matter how you look. It’s how you smell.’

In another scene Giron, the Chairman of the Board of Colet et Cie, confronts our hero Gaston, now acting as Madame Colet’s advisor:
Giron:  ‘Speaking for the Board of Directors as well as for myself, if you insist in times like these in cutting the fees of the Board of Directors, then we resign.’
Gaston:  ‘Speaking for Madame Colet as well as for myself, resign.’
Giron:  'Very well…We’ll think it over...’

I understand that in this month’s Alphabet announcement there was a nod to the HBO comedy Silicon Valley (The Guardian, 11 Aug 2015). There’s a great tradition of comic writing about commercial culture. The Office reflected business life as it is, not as we would want it to be. Nathan Barley shone a light on Shoreditch lunacy, with extraordinary prescience and what now looks like understatement. And the recently departed comic genius, David Nobbs, gave us Reggie Perrin, the middle management mid-life crisis that is sadly all too familiar.

Scepticism is healthy. It calls business to account. It shows that the public is alert to our shortcomings.
Better to be mocked than to be ignored.

Can Commerce Integrate Art and Science?

The Festival of the Opening of the Vintage at Macon by JMW Turner shows ordinary folk dancing in a beautiful bucolic scene. A few years ago research was published indicating that Turner’s depiction of the sun in this painting was based on the latest scientific thinking of his day. (The Guardian, 13 November 2011)

It transpires that Turner, whilst studying art at the Royal Academy, also attended science debates at the Royal Society, which was housed in the same building. And in particular it is suggested that Turner attended the lectures of the astronomer William Herschel, who had been examining the surface of the sun.

As an artist Turner was comfortable with, and actively interested in, science. The scientist Michael Faraday was a good friend and he knew mathematicians, palaeontologists and chemists. Science inspired him. His commitment to observe nature first hand is captured in the myth that he lashed himself to a mast during a storm, just so that he could understand the conditions; an experience that supposedly prompted my favourite Turner painting, Snow Storm - Steam Boat Off A Harbour’s Mouth. 

I regret to say that, when I grew up, art and science were taught as polar opposites. We imagined that scientists had different shaped brains and we rarely socialised with them. This dualism extended even to our TV viewing: the scientists watched The Body in Question; we arts scholars watched Brideshead Revisited (the show that launched a thousand fops)…

It’s compelling to note that many of today’s more interesting movies, dance and theatre productions concern themselves with science. The Theory of Everything had us trying to keep up with Stephen Hawking; the great Wayne McGregor creates dance inspired by neuroscience; Nick Payne’s recent Royal Court hit, Constellations, looked at a human relationship in the context of quantum multiverse theory.

Though I’ve barely a scientific sinew in my body, I believe that the future of marketing and communications will occur at the intersection between art and science. It’s logical. It's inspiring.

No. 44