Billy Wilder: ‘Nobody Can Portray What the Audience Can Imagine’

Billy Wilder

'If there's anything I hate more than not being taken seriously, it's being taken too seriously.'
Billy Wilder

I recently watched a couple of extended interviews with the legendary film-maker Billy Wilder. (‘Billy, How Did You Do It?’ (1992), Volker Schlondorff; ‘The Writer Speaks: Billy Wilder’ (1995), The Writers Guild Foundation)

'I have ten commandments. The first nine are, thou shalt not bore. The tenth is, thou shalt have right of final cut.'

Born into a Jewish family in a small town in Poland in 1906, Wilder was raised in Vienna and found work as a journalist and screenwriter in Berlin. After the Nazis’ rise to power, he moved briefly to Paris, before relocating to Hollywood in 1934. His mother, grandmother and stepfather were all victims of the Holocaust. 

‘Anyone who doesn't believe in miracles isn't a realist.’

Having learned English from scratch, Wilder co-wrote ‘Ninotchka’ (1939), the film where Garbo laughed, and ‘Ball of Fire’(1941), one of the great screwball comedies. He then took to directing, so that he could better control his vision.

‘People ask me if directors should also be able to write. I say to them: ‘What is important is that he is able to read.’’

Wilder went on to co-write and direct ‘Double Indemnity’ (1944), the prototype film noir; ‘The Lost Weekend’ (1945), the first movie to take alcoholism seriously; and ‘Sunset Boulevard’(1950), the definitive Hollywood expose. He filmed ‘Stalag 17’ (1953), the archetypal prisoner-of-war movie, and ‘Witness for the Prosecution’ (1957), the classic courtroom drama. He shone a spotlight on the cynicism of the press in ‘Ace in the Hole’ (1951). And he made us laugh like drains with ‘Some Like It Hot’ (1959) and ‘The Apartment’ (1960). Over six decades he created more than fifty films and won seven Academy Awards.

'An audience is never wrong. An individual member of it may be an imbecile, but a thousand imbeciles together in the dark - that is critical genius.’

In the interviews the elderly film-maker, still with an Austrian accent, looks back on his extraordinary career with authority, insight and a twinkle in his eye. Let us consider some of the lessons he imparts.

'Shoot a few scenes out of focus. I want to win the foreign film award.’

Wilder on the set of Double Indemnity (1944)

 1. Don’t Bore People

Wilder was at heart a popular entertainer. He wasn’t interested in arthouse credibility.

'Some pictures play wonderfully to a room of eight people. I don't go for that. I go for the masses. I go for the end effect.’

For Wilder the greatest crime was to be tedious.

'The Wilder message is don't bore - don't bore people.’

2. Start with the Architecture

Wilder’s films crossed many genres. They were characterised by tightly woven, intricate plots and dramatic reversals; by sharp dialogue and simple, elegant direction.  

‘Writing a movie is a mixture of architecture and poetry.’

Every twist and turn in the plot is carefully choreographed. Every scene is engineered like a Swiss timepiece.

‘The film has to be very precisely constructed, but the construction must not show.’

In ‘Double Indemnity’ (1944) a perfectly planned crime is undone by a car that fails to start. Expecting a rendezvous with his lover, the murderer is surprised by a visit from his boss. Counter to convention, a door opens onto a corridor, just so as to give Barbara Stanwyck somewhere to hide.
 
‘We have to find the mechanics and then write the scenes hiding the mechanics.’

Wilder was prepared to sacrifice great material if it didn’t serve the overall narrative. ‘Sunset Boulevard’(1950) was originally shot with an opening scene in the city morgue. In previews the audience burst out laughing when an identity tag was attached to a dead William Holden’s toe. Though Wilder loved the sequence, he cut it because it was setting the wrong mood.

3. Create Great Moments that Shake the House

Wilder was always thinking about audience attention.

‘Once you have the audience captured – once they are playing that game with the people on the screen – this is like you’ve got them by the throat, you can’t let it go. You squeeze a little more and more and more. Don’t let them escape. Don’t wake them up. Don’t let them realise this is only a movie that they’re seeing.’

And so he peppered his films with climactic moments. 

‘The strength of a film comes from those great moments that shake the house.’

As illustration of these mini-climaxes, he cites the rotten meat scene in Eisenstein’s ‘Battleship Potemkin’ (1925); the hitchhiker sequence in Capra’s ‘It Happened One Night’ (1934); the four-fingers reveal in Hitchcock’s ’The 39 Steps’ (1935).

'An actor entering through the door, you've got nothing. But if he enters through the window, you've got a situation.'

Wilder on the set of The Apartment (1960) with Shirley MacLaine and Jack Lemmon

4. Laughter Snowballs

Wilder was particularly attuned to the rhythm required for comedy.

‘In order to get laughs, you first have to create an atmosphere…One sporadic laugh and then nothing for 5 minutes is worse than no laughter at all. [Laughter] snowballs.’

For the final scene between Tony Curtis and Jack Lemmon in ‘Some Like It Hot’ (1959), Wilder gave Lemmon a pair of maracas and got him to shake them after each gag. He did this to create space for audience laughter before Curtis delivered his next straight line.

The movie ends with Lemmon revealing his secret to his wealthy suitor.

Jerry: But you don't understand, Osgood! [pulls off his wig]… I'm a man!
Osgood: [shrugs] Well, nobody's perfect!

5. The Public Has to Add It Up

Wilder's first significant success in Hollywood came when he collaborated with Ernst Lubitsch on ‘Ninotchka’ (1939). The great German director taught him to let the audience work some things out for themselves.

‘Lubitsch was not afraid that people won’t understand him. Unlike people that say 2 + 2 makes 4, 1 + 3 also makes 4, 1+1+1+1 also makes 4. But Lubitsch says 2+2…That’s it. The public has to add it up.’

And so Wilder relates his stories with subtlety and a light touch. He advises, for instance, never to show a character having an idea.

'It’s too difficult to act and it’s very difficult to believe.’

Similarly, the murder in ‘Double Indemnity’ (1944) is not shown on screen. Rather, it is conveyed by a slight move of Barbara Stanwyck’s head as she drives the car in which it takes place.

'Emotions that are of startling strength, or vehement reactions, are best shot and acted by an actor with the back to the camera. Nobody can portray what the audience can imagine.’

Wilder on set

6. The Best Director Is the One You Don’t See

Wilder was first and foremost a writer, and his filmic style always served the script. 

'How do you make sure they understand what you want to tell them? How do you direct their eyes to that thing? How do you make them remember? The subtler you are, the more elegantly you do it, the better a director you are.’

His complex narratives required simple direction.

‘There are only two kinds of film for the public. The simple story padded out, furnished in rococo. The simple plot allows visual embellishment. Then the complex story filmed simply, in order to make it comprehensible. But if it’s complicated and you also make arabesques, then the audience won’t understand.’

Wilder was no fan of technical tricks and imaginative camera angles.

‘I shot fast with as few camera positions as possible. Good positions, interesting positions. But nothing…tricky. If they notice the camera you’re lost…The best director is the one you don't see… Shoot the son-of-a-bitch and let’s go home’

7. It’s Much Easier to Say ‘Do Less’ than ‘Do Something’

Wilder had a particular talent for getting great performances from his actors. Fourteen of the stars he directed were Oscar-nominated, including Barbara Stanwyck, Audrey Hepburn and Charles Laughton; Jack Lemmon, Shirley MacLaine and Walter Matthau. 

‘A director must be a policeman, a midwife, a psychoanalyst, a sycophant and a bastard.’

He often cast against type, enlisting tough guy James Cagney for a comedy role, and Disney hero William Holden to play a villain. He worked with Marilyn Monroe on two of her best pictures.

'An endless puzzle without any solution.’
 
In ‘Sunset Boulevard’ (1950) Wilder cast Gloria Swanson as a silent era film idol desperate for a return to the spotlight. Swanson, a silent star herself, had virtually given up cinema, and some warned him that her traditional acting style was too expressive. But that’s what Wilder wanted from the role.
 
‘It’s much easier to say ‘do less’ than ‘do something.’’

8. Keep Some Ideas in the Bottom Drawer 

Watching David Lean’s romance ‘Brief Encounter’ (1945), in which a couple conduct a tryst in a friend’s flat, Wilder was prompted to ponder:

‘What about the man who has to crawl back into his warm bed?’

He wrote a 5-page outline and popped it in a drawer filled with assorted first acts, characters and scenes.

Some years later Wilder was so enjoying working with Jack Lemmon on ‘Some Like It Hot’ (1959) that he determined he had to collaborate with him again. But on what? He went to his bottom drawer and pulled out the 5-page outline that would eventually become ‘The Apartment’ (1960).

Wilder with IAL Diamond

9. Approach Creative Collaboration Like Bank Tellers

Wilder’s writing career was marked by two significant partnerships: with Charles Brackett from 1936 to 1950; and with IAL Diamond from 1957 to 1981. 

Here Wilder describes his working routine with Diamond.

‘When you think of two guys writing a screenplay, what comes to mind? You visualise two crazies screaming at each other, or dancing on the furniture when they have come up with what they think is a doozy. Iz and I, we’re more like bank tellers. We open the shop at 9-30. There was a quick exchange of ‘morning’, ‘morning.’ I would sit behind my desk and he would slouch in the black Eames chair, his feet on the ottoman. He would be chewing gum or sucking on a toothpick - anything not to smoke too much. Sometimes the muses would come and whip our brow and we would whip up 10 or 12 pages a day, his on the typewriter and me with the yellow pad. There was no arm twisting, no pulling rank, no shouting, no screams of ecstasy because one came up with an idea that was maybe not too bad. The highest accolade you could get out of Iz was: ‘Why not?’’

10. Don’t Delude Yourself

Wilder was happy to acknowledge that even a talented film-maker gets it wrong sometimes. The key is to make an honest mistake, and to follow it with a hit.

‘Having been at it for a long time, I don’t delude myself. Usually when a picture doesn’t work, you go round and you say it was ahead of its time, the release was too close to Christmas, the release of the picture was too close after Christmas because people had spent their money on presents. The picture was a failure because there was so much sun and people wanted to go to the beach. And then it was a failure because it rained and nobody’s on the streets. All kind of excuses…’
 
Wilder gained his final Academy Award nomination for the screenplay of 'The Fortune Cookie' (1966), the first film pairing Jack Lemmon with Walter Matthau. But as the ‘60s turned into the ‘70s, he felt increasingly uncomfortable with the fashion for technical wizardry and special effects; with the spiralling cost of film production and the consequential conservatism. Most of his movies were made on budgets of between $800 and 900k.

'Most of the pictures they make nowadays are loaded down with special effects. I couldn't do that. I quit smoking because I couldn't reload my Zippo… They don't want to see a picture unless Peter Fonda is running over a dozen people, or unless Clint Eastwood has got a machine gun bigger than 140 penises. It gets bigger all the time, you know. It started out as a pistol, and now it's a machine gun. Something which is warm and funny and gentle and urbane and civilized hasn't got a chance today. There is a lack of patience which is sweeping the nation - or the world, for that matter.’

Wilder’s later films failed to impress critics or the public. In 1976 he remarked:

'They say Wilder is out of touch with his times. Frankly, I regard it as a compliment. Who the hell wants to be in touch with these times?’

He died aged 95 in 2002, leaving a legacy of some of the most entertaining films in Hollywood history. His gravestone reads:

‘I’m a writer. But then nobody’s perfect.’

'Isn't it romantic?
Music in the night, a dream that can be heard.
Isn't it romantic?
Moving shadows write the oldest magic word.
I hear the breezes playing in the trees above,
While all the world is saying you were meant for love.
Isn't it romantic?
Merely to be young on such a night as this?
Isn't it romantic?
Every note that's sung is like a lover's kiss.
Sweet symbols in the moonlight.
Do you mean that I will fall in love perchance?
Isn't it romance?
Sweet symbols in the moonlight.
Do you mean that I will fall in love perchance?
Isn't it romantic?
Isn't it romance?’

Mel Torme, 'Isn’t it Romantic?' (R Rodgers, L Hart)

No. 477

Complacency Corrodes: Remembering to Resell Our Relationships

'I've always heard that the ideal marriage should be something of a mystery. That your husband should remain a kind of stranger to you. Someone whose acquaintance you'd like to renew every day.’
Jill Baker, ‘That Uncertain Feeling’

'That Uncertain Feeling' is a fine 1941 romantic comedy directed by Ernst Lubitsch. 

Merle Oberon stars as Jill Baker, a society woman in her mid 20s who has developed intermittent hiccups. At a friend’s recommendation, she visits a psychoanalyst. He suggests Jill’s problem may be more than physical.

Psychoanalyst: Most people know nothing about themselves. Nothing. Their own real personality is a complete stranger to them. Now, what I'm trying to do is to introduce you to your inner-self. I want you to get acquainted with yourself. Wouldn't you like to meet you? Don't you want to get to know yourself?
Jill: No. You see I'm a little shy. 

After an exploration of Jill’s condition, the psychoanalyst concludes that her hiccups derive from irritation with her husband Larry.

Jill has been happily married to insurance salesman Larry, played by Melvyn Douglas, for 6 years. However, she reflects on the fact that she can’t get to sleep at night because of Larry’s heavy breathing and she is woken every morning by his gargling. She resents that he considers it unnecessary to shave before dinner if they don’t have guests; that when she’s on a diet, he eats steak. She is vexed by the affectionate poke in the stomach he gives her every now and again. And she notices that their conversation when he returns from the office is mostly monosyllabic.

Moreover, when Larry does engage Jill it’s to discuss his less than fascinating work issues. The final straw comes when he asks her to host a dinner for prospective Clients at the recently merged Universal Mattress and United Furniture companies.

'Success in business is fifty per cent hard work and fifty per cent the right cigar.’ 

Jill determines that her relationship with Larry has run its course. Soon her head is turned by eccentric pianist Alexander Sebastian.

Alexander: Let me warn you that I say what I think. I'm a complete individualist… I'm against Communism, Capitalism, Fascism, Nazism. I'm against everything and everybody. I hate my fellow man and he hates me.
Jill: It sounds rather amusing.

When Jill embarks on an affair with Alexander, Larry is mortified. His colleague advises him to apply his talents in salesmanship to win her back.

‘There’s only one thing you have to sell - yourself. The most important Client you ever had in your life is waiting for you. And her name is Mrs Baker. Now you’re the best salesman in the business. There’s nothing wrong with your marriage. You just have to resell it once in awhile.'

And so Larry plots a series of schemes to defeat the maverick pianist and regain Jill’s affection. 

‘You’re going to accuse me of something which I’m going to deny and you’re not going to believe.’

‘That Uncertain Feeling’ is something of an undervalued screwball gem. It’s fascinating to see a mid-century depiction of psychoanalysis, and indeed I was quite taken by the thought of meeting myself. An awkward encounter, I imagine. No doubt we’d find each other rather annoying.

In particular I was impressed by the film’s characterisation of complacency corroding a seemingly happy relationship. 

We take each other for granted. We cease to demonstrate interest or solicit opinion. We make assumptions about our present based on our past. We become absorbed in our own plans and preoccupations. Our conversation becomes monotonous, repetitive, predictable. We fail to recognise and rein in our irritating habits. 

Complacency can be a variegated condition. I had a colleague who thought he was on tip-top form: engaging, charming, full of bright ideas. But in fact he was only luminous and appealing when he was at work. At home he was an exhausted, inarticulate lump slumped in an armchair watching telly. Eventually it all came to a head. 

I’m sure complacency can be just as damaging to professional as personal relationships. On reflection I’m not sure I was the best office mate. I now regret the piles of paper with which I surrounded myself, the communication by Post-It note, the Boots Meal Deal consumed in silence at my desk every lunchtime. 

I had a Client once who came in to complain. He was thinking of putting the business up for Pitch. It wasn’t that the team was doing anything wrong exactly. But the meeting that he should have been looking forward to each week had become rather tedious. And he found the ‘metabolism’ of the relationship was just incredibly slow. 

'The tragedy of life is often not in our failure, but rather in our complacency; not in our doing too much, but rather in our doing too little; not in our living above our ability, but rather in our living below our capacities.'
Benjamin E. Mays, Civil Rights Leader

Of course complacency can be conquered. We can wake up and be attentive. We can commit our time and invest our attention. We can be interesting and interested. Like Larry, we can resell our relationship.

Perhaps we should all pause to reflect - maybe even book an appointment with ourselves. Those intermittent hiccups we’ve been suffering could indicate a more fundamental malady.

'Conversation don't come easy.
But I've got a lot to say.
If you look at what we once had
Well, it feels many moons away.
But I came for you.
I've dreamt names for you.
It's true.
No one makes me high like you do.
And I craved for you.
I lost sleep with you.
No one loves me quite like you do.’

Lucy Rose, ‘Conversation'

No. 302

Garbo’s Hat: Recognising People’s Right to Be Wrong

Greta Garbo was a Hollywood star of the silent era, adored for her luminous on-screen presence, her sophisticated beauty, her worldly-wise personality. With the advent of ‘talkies’ MGM became nervous. What would audiences make of her heavy Swedish accent? They delayed as long as they could. Then in 1930 Garbo played the eponymous heroine of ‘Anna Christie’. She walked into a bar, collapsed into a chair and demanded:

'Gimme a whiskey, ginger ale on the side, and don't be stingy, baby.’

The studio publicised the movie with posters proclaiming: ‘Garbo talks!’ The public were delighted, and ‘Anna Christie’ was the highest grossing film of the year.

Garbo subsequently performed in a succession of classics, including ‘Grand Hotel’, ‘Queen Christina’, ‘Anna Karenina’ and ‘Camille’. She consistently played melancholic and melodramatic heroines. She was compellingly serious, earnest, pensive. But gradually her popularity began to wane, and in 1939 the studio decided to change tack, casting her in an Ernst Lubitsch comedy, ‘Ninotchka’.

Buljanoff: 'How are things in Moscow?'
Ninotchka: 'Very Good. The last mass trials were a great success. There are going to be fewer but better Russians.' 

Garbo plays Ninotchka, a Soviet special envoy sent to Paris to organise a sale of royal Russian jewellery. She is sober, stern, judgemental; unimpressed by bourgeois capitalism.

Ninotchka: 'Why should you carry other people's bags?'
Porter: 'Well, that's my business, Madame.'
Ninotchka: 'That's no business. That's social injustice.'
Porter: 'That depends on the tip.'

Wherever Ninotchka goes in Paris, she is taken aback by its indulgent Western ways. All about her seems shallow and superfluous, petty and pointless. She spots a couture hat in a shop window. It looks rather like a lampshade.

Ninotchka: 'What's that?'
Comrade Kopalski: 'It's a hat, Comrade. A woman's hat.'
Ninotchka: 'How can such a civilization survive which permits their women to put things like that on their heads. It won't be long now, Comrades.'

 Ninotchka also encounters the debonair Frenchman, Count Leon (played by Melvyn Douglas). She recognizes that he is rather charismatic, but dismisses him as entirely frivolous.

 'Now, don't misunderstand me. I do not hold your frivolity against you. As basic material, you may not be bad; but you are the unfortunate product of a doomed culture. I feel very sorry for you.'

Gradually, however, Ninotchka is seduced by the charms of Paris and the Count. And soon she cannot resist the hat she recently found so contemptible.

‘Ninotchka’ is a magnificent comedy, bristling with elegant witticisms and sharp social satire. It reminded me that, growing up in the midst of the Cold War, we were often prompted to consider the differences between Soviet and Capitalist societies. 

To teenagers like me Communism certainly had its appeal: the avowed commitment to equality, the intolerance of plutocrats, the celebration of the workers, the military caps with retractable ear-flaps. But we were also, of course, aware of the suppression of individual freedoms, of Stalin’s dark secrets. And there was a nagging sense that Communism was somehow dull, dreary and joyless; that it didn’t accommodate human foibles and foolishness - the insignificance of pop, the frippery of fashion, the triviality of brands and advertising. In short Communism didn’t seem to afford people the right to be wrong. And this seemed somehow very important to me.

If you work in the field of marketing or advertising and were fortunate enough to grow up after the fall of the Berlin Wall, it’s still perhaps worth reflecting on the differences between Capitalism and Communism. You may conclude like me that ordinary people are capricious, fickle and flighty. They oscillate between profound passions and shallow affections; between ardent commitments and superficial attachments. They can be both serious and silly; consistent and erratic. They can comfortably hold two mutually opposing ideas in their heads at the same time. And that’s what makes us human.

In the critical scene of ‘Ninotchka’ our heroine sits down in a restaurant and orders raw beets and carrots. The owner is unimpressed:

'Madame, this is a restaurant, not a meadow.'

Count Leon does everything he can to entertain her over lunch - all to no avail. Finally he resorts to a joke.

 'A man comes into a restaurant. He sits down at the table. He says, "Waiter, bring me a cup of coffee without cream." Five minutes later the waiter comes back and says, "I'm sorry sir, we have no cream, can it be without milk?"'

Ninotchka is still not amused, but when the Count accidentally tumbles from his chair, she breaks into cascades of joyous laughter. Ninotchka’s defences have been breached by a ludicrous pratfall. And Garbo shows a hitherto concealed gift for comedy.

This time round the promotional posters were headlined: ‘Garbo laughs!’

'By the look in your eye I can tell you're gonna cry. 
Is it over me?
If it is, save your tears for I'm not worth it, you see.
For I'm the kind of guy who is always on the roam,
Wherever I lay my hat, that's my home.’

Marvin Gaye, Wherever I Lay My Hat (That's My Home) (Barrett Strong/ Marvin Gaye/ Norman Whitfield)

No. 207

NOTES FROM THE HINTERLAND 5

‘Words Without Thoughts Never To Heaven Go’

Bernardo: ‘Who’s there?’
Francisco: ‘Nay, answer me: stand and unfold yourself.’
Hamlet, I i.

Some have argued that the opening lines of Hamlet are entirely appropriate: this night-time exchange between two guards on the walls of the castle at Elsinore immediately establishes a sense of doubt about identity, a theme that sustains us through the play.

In a bold break with tradition, the director of the Hamlet currently being staged at The Barbican in London chose instead to start her production with the famous ‘To be or not to be’ soliloquy. Too bold for some, and it was announced last week that the experiment would be discontinued.

Should one side with the purists and demand respect for genius and tradition? Or should one applaud brave endeavour, even when it doesn’t succeed?

I found that, the longer I was in business, the more I had to guard against instinctive conservatism. ‘We’ve tried that before. It didn’t work.’ Age and experience can at once enhance one’s judgement and diminish one’s appetite for change.

I saw the Barbican Hamlet in preview. Benedict Cumberbatch has a strong, charismatic take on the troubled Prince; the sets are magnificent; and the production has many good ideas.

When you revisit great works, different scenes leap out at you. This time I was struck by the passage in which Hamlet’s uncle, the villainous Claudius, who has murdered Hamlet’s father and married his widow, tries to pray for forgiveness. At length Claudius concedes that, since he is still in possession of ‘my crown, mine own ambition and my queen,’ he cannot hope for absolution. His prayers are empty without genuine remorse.

‘My words fly up, my thoughts remain below:
Words without thoughts never to heaven go.’
Hamlet III, iii

Creative businesses are sadly cursed by hollow words and empty promises. We all too publicly worship at the altar of creativity without properly demonstrating our faith in day-to-day behaviour. Talk is cheap. And our belief is sorely tested when the god Mammon steps into the meeting room. Perhaps we should, like Claudius, appreciate that ‘words without thoughts never to heaven go.’

Scepticism Is Healthy for Business Too

Trouble in Paradise is a sophisticated screwball comedy from 1932, directed by Ernst Lubitsch. A romance between two upmarket con artists is tested when one of them falls for a society heiress, their next intended victim.

The film is fast paced, knowing and wry. And so beautifully written. The society heiress, Madame Colet, rejects a suitor’s advances thus:

‘You see, Francois, marriage is a beautiful mistake which two people make together. But with you, Francois, it would be a mistake.’

It’s reassuring to discover that scepticism about advertising and business was alive and well in the ‘30s. Madame Colet has inherited a perfume business and her brand is advertised thus:

‘Remember, it doesn’t matter what you say. It doesn’t matter how you look. It’s how you smell.’

In another scene Giron, the Chairman of the Board of Colet et Cie, confronts our hero Gaston, now acting as Madame Colet’s advisor:
Giron:  ‘Speaking for the Board of Directors as well as for myself, if you insist in times like these in cutting the fees of the Board of Directors, then we resign.’
Gaston:  ‘Speaking for Madame Colet as well as for myself, resign.’
Giron:  'Very well…We’ll think it over...’

I understand that in this month’s Alphabet announcement there was a nod to the HBO comedy Silicon Valley (The Guardian, 11 Aug 2015). There’s a great tradition of comic writing about commercial culture. The Office reflected business life as it is, not as we would want it to be. Nathan Barley shone a light on Shoreditch lunacy, with extraordinary prescience and what now looks like understatement. And the recently departed comic genius, David Nobbs, gave us Reggie Perrin, the middle management mid-life crisis that is sadly all too familiar.

Scepticism is healthy. It calls business to account. It shows that the public is alert to our shortcomings.
Better to be mocked than to be ignored.

Can Commerce Integrate Art and Science?

The Festival of the Opening of the Vintage at Macon by JMW Turner shows ordinary folk dancing in a beautiful bucolic scene. A few years ago research was published indicating that Turner’s depiction of the sun in this painting was based on the latest scientific thinking of his day. (The Guardian, 13 November 2011)

It transpires that Turner, whilst studying art at the Royal Academy, also attended science debates at the Royal Society, which was housed in the same building. And in particular it is suggested that Turner attended the lectures of the astronomer William Herschel, who had been examining the surface of the sun.

As an artist Turner was comfortable with, and actively interested in, science. The scientist Michael Faraday was a good friend and he knew mathematicians, palaeontologists and chemists. Science inspired him. His commitment to observe nature first hand is captured in the myth that he lashed himself to a mast during a storm, just so that he could understand the conditions; an experience that supposedly prompted my favourite Turner painting, Snow Storm - Steam Boat Off A Harbour’s Mouth. 

I regret to say that, when I grew up, art and science were taught as polar opposites. We imagined that scientists had different shaped brains and we rarely socialised with them. This dualism extended even to our TV viewing: the scientists watched The Body in Question; we arts scholars watched Brideshead Revisited (the show that launched a thousand fops)…

It’s compelling to note that many of today’s more interesting movies, dance and theatre productions concern themselves with science. The Theory of Everything had us trying to keep up with Stephen Hawking; the great Wayne McGregor creates dance inspired by neuroscience; Nick Payne’s recent Royal Court hit, Constellations, looked at a human relationship in the context of quantum multiverse theory.

Though I’ve barely a scientific sinew in my body, I believe that the future of marketing and communications will occur at the intersection between art and science. It’s logical. It's inspiring.

No. 44