Byron’s Decoupage Screen: Reflecting on Celebrity, High Art and Low Culture

Decoupage Screen, Front and Reverse

'What is the end of fame? 'tis but to fill
A certain portion of uncertain paper:
Some liken it to climbing up a hill,
Whose summit, like all hills, is lost in vapour;
For this men write, speak, preach, and heroes kill,
And bards burn what they call their "midnight taper,"
To have, when the original is dust,
A name, a wretched picture, and worse bust.’
Lord Byron, ‘Don Juan’

At a recent visit to the National Portrait Gallery in London, I came across a large folding decoupage screen once owned by Lord Byron.

Decoupage is the art of decorating an object by gluing onto it coloured paper cut-outs from prints or magazines; and then finishing it with a special paint or varnish. Practiced by craftsmen in Italy and France during the eighteenth century, decoupage had become a fashionable hobby by Byron’s time.

This six-foot high, four-panelled screen was created around 1814 by Henry Angelo, Byron’s fencing coach. It could have been used to block out drafts or afford some privacy. Or perhaps it was simply intended for the poet’s amusement. 

The screen is covered on one side with notable characters from English theatrical history: portraits of Shakespeare, Sarah Siddons and Edmund Kean; scenes from plays and representations of monuments. 

On the other side we find bare-knuckle boxers in action poses – long forgotten figures like Jack Broughton and James Figg; Tom Cribb and Tom Molineaux, the formerly enslaved American fighter. These pictures are surrounded by biographies and accounts of bouts cut from the pages of Pierce Egan’s Boxiana or Sketches of Ancient and Modern Pugilism.

'The best of prophets of the future is the past.'
Lord Byron, Journal 1821 

It’s a rather beautiful object in its own right. Busy, bustling, bursting with life. An early nineteenth century version of Pop Art; a scrap-book of contemporary enthusiasms. It’s also a fascinating historical document. It demonstrates that the gifted poet did not just have his head in the clouds. He had a passion for sport and the dramatic arts; for popular culture and celebrity. He was a fan.

'But words are things, and a small drop of ink,
Falling, like dew, upon a thought produces
That which makes thousands, perhaps millions think.'
Lord Byron, ‘Don Juan’

Detail of painting: George Gordon Byron, 6th Baron Byron, in Albanian costume, painted by Thomas Phillips in 1813

We think of celebrity as a phenomenon of the modern era. But the public have been obsessing about famous people for centuries: athletes were lauded in archaic Greek poetry; actors kept the company of political leaders in Pericles’ Athens; gladiators were feted in ancient Rome; emperors had their profiles stamped on coins that travelled to every corner of their domain.

The cult of celebrity runs deep. We imagine we know these special individuals, that we have insight into their thoughts and feelings. We admire their looks and talents; their taste and wit. We aspire to their glamorous lifestyle. We love and envy them.

The phenomenon has, of course, been magnified by successive revolutions in media: from the printing press to radio and cinema; from television to social networks. In Byron’s time awareness of famous people was circulated through the booming platforms of periodicals and prints. Each innovation fuels the public’s appetite to know a little more, to get a little closer.

'Oh, talk not to me of a name great in story;
The days of our youth are the days of our glory;
And the myrtle and ivy of sweet two-and-twenty
Are worth all your laurels, though ever so plenty.’
Lord Byron, Stanzas Written on the Road Between Florence and Pisa

In the world of advertising, celebrities have long been recognised as vehicles for conferring recognition and positive associations. Although consumers know that money has changed hands, there’s still a sense that their hero has endorsed this brand; that they genuinely like and use it. A form of cognitive dissonance, I suppose.

I confess that when I worked in the industry I tended to avoid celebrity campaigns. For me they entailed borrowed interest, taking a conceptual short-cut. And of course they often came at a high price and with reputational risk. But there’s no denying their effectiveness when brand and spokesperson act in synergy. People adore celebrity.

'All who joy would win must share it. Happiness was born a Twin.'
Lord Byron, ‘Don Juan'

Detail from Screen

I was particularly taken with the fact that Byron was a fan of both high art and low culture: theatre and boxing. As an adolescent I was concerned that my admiration of Homer and Handel; Goya and Graham Greene might be undermined by my devotion to sixties soul music and the Likely Lads. But then – prompted by Melvyn Bragg and the South Bank Show – I came to appreciate that different moods have different cultural modes; that any individual has multiple facets to their personality. 

It’s only human to seek out both the spiritual and the everyday, the sacred and the profane. We should just follow our passions.

'There are four questions of value in life, Don Octavio. What is sacred? Of what is the spirit made? What is worth living for and what is worth dying for? The answer to each is the same. Only love.'
Lord Byron, ‘Don Juan’

'Who killed Davey Moore?
Why an' what's the reason for?
"Not us", said the angry crowd
Whose screams filled the arena loud.
"It's too bad he died that night,
But we just like to see a fight
We didn't mean for him to meet his death,
We just meant to see some sweat.
There ain't nothing wrong in that.
It wasn't us that made him fall.
No, you can't blame us at all.”'

Bob Dylan, 'Who Killed Davey Moore?'

No. 466

(Don’t) Turn Your Back On Me

Edvard Munch

I attended an Edvard Munch show at the Tate Modern. Dark, melancholy, awkward stuff. Angst, loneliness, jealousy. A difficult relationship with society in general and women in particular.

It was striking that he painted quite a lot of pictures of women with their backs to the viewer. A powerful expression of exclusion, loneliness, unrequited love.

I spent my youth being turned away from London’s elite nightspots. Perhaps it was the sleeveless plaid shirt, the white towelling socks, the caked on Country Born hair gel. But the bitter sense of disappointment hasn’t left me. I can taste it now. And I learned more about clubbing from Spandau Ballet videos than actual experience…

‘He was despised and rejected of men, a man of sorrows and acquainted with grief.’

Handel, Messiah

As a young executive I was invited to apply for an Amex card. I applied and was duly rejected. Naturally I was confused and disappointed and I never spoke to them again. I’m sure consumers often feel a similar sense of exclusion from brands. Refusal and denial are shaming, embarrassing. The fear of rejection is almost as powerful as rejection itself. And then there are the coded gestures, the arcane language, the gender and cultural specific semiotics. The feeling that you don’t belong, that you’re not welcome here. It’s a private conversation, you wouldn’t understand.

I guess that’s why strategists so often recommend that brands are more open, inviting, transparent. We want brands to look us in the eye, to reach out from the canvas with a knowing glance and a welcoming smile. Easier said than done, of course.

 

Vilhelm Hammershoi

Yet the turned back does not have to be all bad.

The Danish artist Vilhelm Hammershoi often painted a solitary woman with her back to the viewer. She goes about her daily routine in a quiet middle class home, lost in private thought. Hammershoi’s subjects seem more loved than feared. This distinctive reverse view gains its power in part from being so unusual. But also from the sense of intrusion on private time. The sense of seeing, but not being seen. It’s a little awkward, but also intriguing. Am I encountering her truest self, her identity freed of relationships, social constraints and concerns about appearance?

It reminds me of the oft’ cited quote from George Bernard Shaw: ‘Ethics is what you do when no one is looking.’ (I’ve uncovered versions of this quote from many sources. Henry Ford said ‘quality means doing it right when no one’s looking’. And of course, most recently Bob Diamond suggested ‘culture is how we behave when no one’s watching.’)

So how do brands behave when no one is looking? What would the brand encountered in a quiet room be up to? Would we find it dutifully engaged in customer-centric endeavours? Would its jaunty personality be sustained when there’s no one to impress? Would we discover an honest engagement with issues of citizenship and responsibility?

I’m worried that we’d most likely find the brand plotting a marketing and PR plan. I’m worried that in business as in politics too much thought nowadays is given to how things will play, how they will be perceived and reported. I suspect that too often the brand’s instinctive ethical and commercial compass has been replaced by recourse to brand image tracking and favourability ratings.

I appreciate this may be a curious thing for an adman to say. I should perhaps celebrate the triumph of modern marketing, the inevitable victory of perception in the All Seeing Age. Perhaps like a modern celebrity the smile must always be on, the guard must always be up. But it still makes me a little melancholy…

And what of Agencies? How do we behave when no one’s looking?

We are often perceived as conventions of feckless youth and superannuated yuppies. And I confess I was a little uncomfortable when Clients first started plugging in laptops, decanting lattes and working at our offices. I worried that they’d disapprove of our timekeeping, that they’d be offended by our cussing.

But as more Clients have made the Agency their mid-week home, I think the Agency has benefitted. The Embedded Client often sees passion, industry, talent and integrity. They get to see our truest self. And it’s not as bad as they, or we, may have expected.

In the words of the great Brit Soul luminary, David Grant…‘I’ve been watching you watching me. I’ve been liking you, Baby, liking me…’

First published BBH Labs: 10/09/

No. 15